Alpha Biotek is the leading manufacturers’ representative group in the Rocky Mountain area for laboratory equipment, biochemicals & consumables. We handle sales and support for innovative life science product and service manufacturers. With a combination of equipment, biochemicals & consumables, we always have a cutting edge product for the research scientist.

Our current territory is the Rocky Mountain area including Colorado & Utah. We visit all the major academic, government, and industrial accounts routinely. Alpha Biotek has been in business for over 25 years and we have developed a very deep understanding of our customer base. Through the combination of companies that we represent and our history, we have excellent penetration into accounts. Our marketing includes cold calling, local product shows, mail box stuffing, emails, and telephone campaigns.

A key to our success has been a small but effective portfolio of companies to represent. We pride ourselves on developing good long term relationships with our customers and our vendors. Each and every vendor should feel that we are their employees working in the field as their first line of contact with the customer.

We constantly strive to stay technically superior. We learn our products inside and out and are able to operate in the territory without much help from the vendors. This independence comes with a commitment from the vendor. Specifically, we need:

• Good product training
• Product experts to help conduct the first few demonstrations
• Up to date competitive information
• Product literature and product flyers in bulk
• Product experts to conduct conference calls with “on-the-fence” customers

Please contact us to discuss if we are the right fit for you.