Alpha Biotek is the leading manufacturers’ representative group in the RockyMountain
area for laboratory equipment, biochemicals & consumables. We handle sales
and support for innovative life science product and service manufacturers. With
a combination of equipment, biochemicals & consumables, we always have a
cutting edge product for the research scientist.
Our current territory is the RockyMountain area including Colorado & Utah.
We visit all the major academic, government, and industrial accounts routinely.
Alpha Biotek has been in business for over 25 years and we have developed a
very deep understanding of our customer base. Through the combination of
companies that we represent and our history, we have excellent penetration into
accounts. Our marketing includes cold calling, local product shows, mail box
stuffing, emails, and telephone campaigns.
A key to our success has been a small but effective portfolio of
companies to represent. We pride ourselves on developing good long term
relationships with our customers and our vendors. Each and every vendor should
feel that we are their employees working in the field as their first line of
contact with the customer.
We constantly strive to stay technically superior. We learn our products
inside and out and are able to operate in the territory without much help from
the vendors. This independence comes with a commitment from the vendor.
Specifically, we need:
Good product training
Product experts to help conduct the
first few demonstrations
Up to date competitive information
Product literature and product flyers
in bulk
Product experts to conduct conference
calls with “on-the-fence” customers
Please contact us to discuss if we are the right fit for you.